Category Archive for: Healthcare

Things might be looking up for Southern Regional Medical finally

After a long year of desperate news and teetering collapse,  Southern Regional Medical seems to have finally found it’s knight in shining armor. Prime Healthcare, a group known for buying ailing heathcare systems and turning them around, has made it known that they are moving forward to purchase Southern Regional. They will be focusing on…

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Emory University and WellStar end discussions to create a new health system

It’s official. Emory and WellStar will not be joining forces. Read more here  and here.

Looking to increase local healthcare business? Don’t forget paid search.

Laurie Sullivan over at MediaPost has just reviewed some interesting numbers concerning local healthcare marketing. It turns out that hospitals and doctors offices alike are overlooking paid search results through engines like Google AdWords or the Yahoo Bing Network. While these may not be the more glamorous media buys, they should absolutely be included in…

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Will Nathan Deal’s plan to save struggling rural hospitals work?

“A series by the Atlanta Journal-Constitution’s Misty Williams exposed the glaring deficiencies in the state’s network of rural health systems. It found that nearly two-thirds of Georgia’s 61 remaining rural hospitals lost money in the year for which they most recently reported results. Some 21 suffered budget shortfalls for five years running. Only seven made…

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What will an Emory Hospital and Wellstar merger mean?

With the recent news of Emory Hospital and Wellstar’s possible merger, there come a few questions. Will the FTC allow it to go through, or will they block it like others that threatened free market competition? Is it more of a growing trend of consolidations of healthcare institutions? How will it affect surrounding hospitals? And most…

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Are Patients Really Willing to Pay for Concierge Medicine?

Concierge Medicine could become the happy medium between private and universal health care, but exactly how would it work? By giving a private or “VIP” option to patients who are a part of universal healthcare system, people looking for “private level attention” could still receive it. Here’s a great article on the theoretical system with…

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Healthcare Consumerism Means More B2B

“Healthcare Consumers Seize Market,” the headline of a Healthcare Informatics article declared in 1998. While, in retrospect, that “seizure” may have been prematurely claimed, the advent of Obamacare and proliferation of online healthcare information, almost certainly denote healthcare consumerism’s official and secure arrival. We spoke recently with Doug Field, founder of The Institute for HealthCare…

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Will Nathan Deal back down-sizing of rural hospitals?

Great article on the discussion of Georgia rural hospitals and their future: click here for full story

UAB Medicine’s Healthcare Marketing Gets Personal

The oft-repeated phrase of supposedly stoic businesspeople (and of The Godfather’s Michael Corleone) is, “It’s not personal.  It’s strictly business.”  When our business is healthcare, though, it is always personal and so it should be for a public service organization like UAB Medicine.  UAB Medicine is the primary brand for the clinical facilities and services…

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Is Your Healthcare Website Falling Short?

New Research on The User Experience & Healthcare Websites Healthcare industry professionals spend billions each year trying to reach a higher level of customer service, yet the first area of improvement is not normally User Experience (UX). In an industry that highly focuses on customer care, why shouldn’t an equal emphasis be placed on customer…

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Healthcare Consumerism Means More B2B

“Healthcare Consumers Seize Market,” the headline of a Healthcare Informatics article declared in 1998. While, in retrospect, that “seizure” may have been prematurely claimed, the advent of Obamacare and proliferation of online healthcare information, almost certainly denote healthcare consumerism’s official and secure arrival. We spoke recently with Doug Field, founder of The Institute for HealthCare…

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Why do we write about healthcare?

Why do we write about healthcare? [two_column][fancybox_image image_url=”http://www.bhcatl.com/wp-content/uploads/2012/10/man-and-xray.jpg” fancybox_url=”” width=”275″ height=”275″][/two_column] [two_column_last] We blog about health to encourage healthcare systems to market themselves well.  From local hospitals and health centers to national societies, every provider, big or small should be connecting with its public. The community should know if you have alternative cancer treatments that…

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Social Media and Healthcare

A Relationship That Needs to Begin Now Here’s a statistic that might shock you—nearly half of all consumers who share health experiences through social media (one third of all social media users) say tools like Facebook, Twitter, YouTube and online forums influence their choice of a specific hospital, medical facility or doctor.1 This engagement goes…

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