Haus Call

What did Florence Nightingale use that saved more lives than nursing? Art.

Florence Nightingale is today remembered by saving an incredible amount of lives as the founder of modern nursing. Yet would you believe she was actually able to save all those lives through her art? After having her 830-page written report on the horrible conditions soldiers lived in brushed aside, she knew she needed more. Florence…

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Things might be looking up for Southern Regional Medical finally

After a long year of desperate news and teetering collapse,  Southern Regional Medical seems to have finally found it’s knight in shining armor. Prime Healthcare, a group known for buying ailing heathcare systems and turning them around, has made it known that they are moving forward to purchase Southern Regional. They will be focusing on…

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Emory University and WellStar end discussions to create a new health system

It’s official. Emory and WellStar will not be joining forces. Read more here  and here.

Fascinating Friday #2: We’re All Wearing the Same Shirt

Today, the entire office decided to collaborate on something that may be bigger than us all. What’s that, you ask? New campaign? Giant pitch? A new spot with Sarah McLachlan and crying puppies? No, we all decided to wear the same shirt because “chambray” sort of rhymes with “May 8th.” I give you: May 8th…

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Fascinating Friday #1: Millenials in the Ad World

Welcome to the first weekly installment of Fascinating Friday here at HausCall; a deep dive into the nether regions of the web to dredge up… Something. Sometimes scary, frequently titillating, always fascinating. On the menu this week: AdWeek served up a review of millenials in the work place. David Gianatasio took the time to interview…

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Are you ready for Google’s new search algorithm? (You have 15 days!)

It’s a bird! It’s a plane! It’s Google’s new search algorithm changes and they’re right around the corner! If this is news to you now, make sure you’re sitting down. As of the time of this post you have fifteen days to optimize your website for mobile use or risk being downgraded in search results.…

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Looking to increase local healthcare business? Don’t forget paid search.

Laurie Sullivan over at MediaPost has just reviewed some interesting numbers concerning local healthcare marketing. It turns out that hospitals and doctors offices alike are overlooking paid search results through engines like Google AdWords or the Yahoo Bing Network. While these may not be the more glamorous media buys, they should absolutely be included in…

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Will Nathan Deal’s plan to save struggling rural hospitals work?

“A series by the Atlanta Journal-Constitution’s Misty Williams exposed the glaring deficiencies in the state’s network of rural health systems. It found that nearly two-thirds of Georgia’s 61 remaining rural hospitals lost money in the year for which they most recently reported results. Some 21 suffered budget shortfalls for five years running. Only seven made…

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What will an Emory Hospital and Wellstar merger mean?

With the recent news of Emory Hospital and Wellstar’s possible merger, there come a few questions. Will the FTC allow it to go through, or will they block it like others that threatened free market competition? Is it more of a growing trend of consolidations of healthcare institutions? How will it affect surrounding hospitals? And most…

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Are Patients Really Willing to Pay for Concierge Medicine?

Concierge Medicine could become the happy medium between private and universal health care, but exactly how would it work? By giving a private or “VIP” option to patients who are a part of universal healthcare system, people looking for “private level attention” could still receive it. Here’s a great article on the theoretical system with…

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Healthcare Consumerism Means More B2B

“Healthcare Consumers Seize Market,” the headline of a Healthcare Informatics article declared in 1998. While, in retrospect, that “seizure” may have been prematurely claimed, the advent of Obamacare and proliferation of online healthcare information, almost certainly denote healthcare consumerism’s official and secure arrival. We spoke recently with Doug Field, founder of The Institute for HealthCare…

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Will Nathan Deal back down-sizing of rural hospitals?

Great article on the discussion of Georgia rural hospitals and their future: click here for full story

UAB Medicine’s Healthcare Marketing Gets Personal

The oft-repeated phrase of supposedly stoic businesspeople (and of The Godfather’s Michael Corleone) is, “It’s not personal.  It’s strictly business.”  When our business is healthcare, though, it is always personal and so it should be for a public service organization like UAB Medicine.  UAB Medicine is the primary brand for the clinical facilities and services…

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2013 Advertising Holiday Infographic

 

Is Your Healthcare Website Falling Short?

New Research on The User Experience & Healthcare Websites Healthcare industry professionals spend billions each year trying to reach a higher level of customer service, yet the first area of improvement is not normally User Experience (UX). In an industry that highly focuses on customer care, why shouldn’t an equal emphasis be placed on customer…

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Healthcare Consumerism Means More B2B

“Healthcare Consumers Seize Market,” the headline of a Healthcare Informatics article declared in 1998. While, in retrospect, that “seizure” may have been prematurely claimed, the advent of Obamacare and proliferation of online healthcare information, almost certainly denote healthcare consumerism’s official and secure arrival. We spoke recently with Doug Field, founder of The Institute for HealthCare…

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Monsanto: Its Never Ending PR Nightmare

            Any PR is good PR is not always true. Case and point: Monsanto. It only takes one negative story to ruin a businesses’ reputation for years to come, and Monsanto has gone well beyond that point. The PR department’s task can be increasingly difficult for companies like Wal-Mart and BP…

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One Drink Maximum?

In 2012 restaurants experienced the first rise in sales since the recession. In 2013 those sales could be in jeopardy. The National Transportation Safety Board (NTSB) has recommended that states lower the legal blood alcohol content (BAC) level from .08% to .05%. If states approve this decrease restaurants’ could see that sales increase disappear. Restaurants…

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Tips and Tricks Learned from a Q&A Panel of Experienced Marketers

Learn to say no in the right way You will have to say No for the first time at some point in your career, and it is going to be to a person in a higher position than you. It doesn’t matter what or whom you’re saying No to, it’s just going to be uncomfortable,…

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Learn from Instagram’s overreach

So you’ve decided to expand your communication with the community by sending out a weekly e-newsletter about your law firm, or email coupons for your restaurant to customers who have given you their email. It’s a big decision to put your business out there for the entire Internet to see, but it may surprise you…

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Happy Holidays!

Happy Holidays from BauerHaus! [two_column][fancybox_image image_url=”http://www.bhcatl.com/wp-content/uploads/2012/12/461605_543279252366506_959294714_o.jpg” fancybox_url=”” width=”200″ height=”350″][/two_column] [two_column_last][fancybox_image image_url=”http://www.bhcatl.com/wp-content/uploads/2012/12/412174_543278825699882_2145158021_o.jpg” fancybox_url=”” width=”200″ height=”350″] [/two_column_last] This year’s gift to all of our great clients. Thanks for making it a great one. We could all use a good drink, so we sent out a bottle of 2008 BauerHaus Riesling wine.  It’s a 2008 German Riesling that…

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Atlanta’s Food Scene Weighs In On Election Day

Why do we write about healthcare?

Why do we write about healthcare? [two_column][fancybox_image image_url=”http://www.bhcatl.com/wp-content/uploads/2012/10/man-and-xray.jpg” fancybox_url=”” width=”275″ height=”275″][/two_column] [two_column_last] We blog about health to encourage healthcare systems to market themselves well.  From local hospitals and health centers to national societies, every provider, big or small should be connecting with its public. The community should know if you have alternative cancer treatments that…

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Eco-conscious young consumers look for responsible brands

The latest data from a study on Gen Y ( today’s teens and young adults) reveals that though they are often labeled selfish and entitled, when it comes to their purchases they usually chose to be eco-conscious and support ethical companies. The infographic below, created by Ad Week, illustrates the buying habits of Gen Y. Ethically…

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Social Media and Healthcare

A Relationship That Needs to Begin Now Here’s a statistic that might shock you—nearly half of all consumers who share health experiences through social media (one third of all social media users) say tools like Facebook, Twitter, YouTube and online forums influence their choice of a specific hospital, medical facility or doctor.1 This engagement goes…

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Redesigning a successful brand

Old Spice hired a young guy and horse, Target found everyone’s inner hipster, and Tropicana changed a classic. These giant corporations have all made sweeping brand changes in the last few years and have laid out a how-to, (or maybe more importantly, a how-not-to) when it comes to rebranding. Whether you’re changing a logo, a…

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Chick-fil-A: a need for separation of Church, State and your marketing plan

   Over just the past week, Chick-fil-A stepped right onto a mine field that they could have just walked around. Whatever your idealistic feelings are on the subject of gay rights and marriage, the privately owned company came out in support of the traditional Christian family, which translated over to anti-gay rights. The president of Chick-fil-A,…

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300 West Wieuca

[two_column] Wanted to share with all of the faithful out there some info about the BauerHaus Creative worldwide headquarters. The building we’re in was designed by a student of none other than Frank Lloyd Wright. You can see the influence of one of America’s greatest architects in its usage of natural stone. The building is…

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Three Steps for Email Campaign Success

Before you can start crafting the best email marketing campaign to hit the Internet, you need to know the facts. Online email users receive an average of 35 emails per day, and those numbers increase to a daunting 100 emails per day for business email recipients. That’s big competition you’re facing. One way marketers are…

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Five Rules to Remember When Tweeting for Your Law Firm

The stereotype of law firms as unreachable and remote does not need to be today’s standard. Maintaining your reputation while creating a more approachable persona for your law firm can be conveyed through today’s modern social marketing opportunities. Small daily communications with a law firm’s client base can help cement long lasting relationships, and can…

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Social media can get the conversation started

Four Myths of Social Media For Law Firms

There are a few common roadblocks a company will throw up in response to the suggestion of social media implementation. These concerns are understandable and legitimate, but can be overcome. I’ll go over the most common arguments from most business’s standpoints and tell you why some social media fears are unfounded, and why some are…

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A Tribute to William Mills, Jr.

What do you say about someone’s passing who greatly influenced your life in a positive way? Bill Mills was the man who gave me my first job in advertising. I was a kid who wandered down from Ohio and luckily made my way across the doorstep of his agency in Buckhead on an Autumn day. My…

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The Creative Process Spelled Out

I once had a Vice President of Marketing, who oversaw our department at a major corporation, ask me how we thought up all of these ideas for ads. I knew our department was in trouble if the VP of Marketing didn’t understand the creative process. She was left with amazement at our ability to write…

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