Is Your Healthcare Website Falling Short?

New Research on The User Experience & Healthcare Websites

Healthcare industry professionals spend billions each year trying to reach a higher level of customer service, yet the first area of improvement is not normally User Experience (UX). In an industry that highly focuses on customer care, why shouldn’t an equal emphasis be placed on customer experience before and after their treatment is complete?

Is Your Website Delivering in the Way It Should?
In most web design and development, the project team defines what they want to see on their site. This group is usually employees of the healthcare facility. This means that people who aren’t necessarily going to be the end users are defining what design and functionality the end user will experience.

Today’s end user expects a website that is relevant, customized and easy to use. With the increase in mobile browser usage, you should be aware that consumers expect a mobile-friendly website. Consumers also expect industry leaders to design and build websites that are compatible with the most commonly used browsers. Healthcare providers who are not focusing on their online marketing or the user experience of their website are essentially ignoring their potential patients.

Here are some of the latest info on what consumers are using to access your hospital’s website:

US Web Browser Trends May 2013

US Mobile Browser Trends May 2013

Posted on November 22, 2013 in Blog, Healthcare

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